For someone who is just a beginner, making $1,000 a month with concrete decor seems like an unattainable goal. I’m here to show you it is possible using the right frameworks without overcomplicating things.
Keep It Simple
As someone who is just starting out, it’s easy to feel like you need a huge product line, use expensive tools, or execute a flashy marketing strategy. That’s not true. What you do need is a focused plan that helps you create pieces people actually want to buy.
Trying to do too much will only lead you to:
- A frustrating process you will end up hating.
- Producing low-quality designs you’re not proud of.
- Making products that don’t sell as you expected.
A Better Way to Start
To start building a successful product line, focus on:
- Designing products your ideal customers truly want.
- Creating a few standout pieces rather than many average ones.
- Simplifying your steps to save time and money.
- Setting your prices based on quality, not volume.
I’m going to walk you through a simple framework you can follow to help you build a $1,000/month concrete decor product line without overcomplicating it.
Framework #1 Pick Your Niche
Choose one product category that matches your style and interests. There are great options to choose from, like coasters, planters, vases, candle vessels, etc.
Why this works: When you focus on a niche, it’s easier to create a cohesive product line and a clear brand identity. And when customers see consistent designs, they’re more likely to buy multiple items from you.
Example: Rather than making random decor pieces, focus on creating a product line of planters with different shapes and sizes that complement each other as a cohesive collection.
Framework #2 Start with 1 Product, but Make It 3
Design one product and create three variations. By variation, think small, medium, and large versions or similar designs that work together as a set.
Why this works: Fewer options make it easier for customers to choose, and it simplifies your production process.
Example: A set of modern vases in three sizes is great for both single purchases and bundled sets.
Framework #3 Price for Profit
Set prices that cover your costs and leave room for profit. A good rule is to aim for at least 3x your production costs.
Why this works: Pricing too low undervalues your work. Pricing too high without clear value scares customers away.
Example: If it costs you $7 to make a planter, price it at $21 or more. Sell 50 at $21, and you’ve hit your $1,000 goal.
Framework #4 Make Your Own Molds
This one is my favorite because I used it from day 1. Instead of buying expensive, premade molds, invest in making your own reusable molds using 3D-printed models. It’s more cost-effective and gives you more creative control.
Why this works:
- This will save you money: Print one 3D model and use it to make dozens of molds.
- This is easily scalable: The more molds you make with your 3D print, the more products you’ll create.
Example: I made 35 molds using a 3D-printed model and silicone rubber for just $67.
Here’s the cost breakdown:
- Ready-made molds cost $9 each, so 35 molds would cost $315.
- To make my molds, I spent $50 for 5 liters (1.32 gallons) of silicone rubber and $17 for 3D printing, which came to a total of $67.
I saved $248 ($315 – $67). That’s almost $250 saved, and I can keep making more molds with the same 3D model.
If you want to scale your production, I have a Library of 3D-Model STL files to help you do exactly what I did.
Framework #5 Market to a Niche Audience
Focus your marketing on a specific group, like minimalists or eco-conscious shoppers, and speak directly to what they care about.
Why this works: People are more likely to buy when your products feel designed just for them.
Example: Show styled photos of your concrete decor in spaces that matter to them.
What Will Happen if You Follow This Framework?
If you follow this framework, you’ll:
- Create a product line that your customers love.
- Build a clear brand
- Simplify your production
- Increase your profit margins
- Attract the right customers
- Scale easily
Now here’s what you should do next to take action in this framework:
- Pick a product niche (e.g., planters).
- Make your own molds.
- Create 1 product in 3 size variations.
- Price your products with a 3x markup.
- Market to your ideal audience.
If you’re ready to build your product line and grow it using these steps, check out my 3D-Model Library. It’s full of ready-to-print designs that make creating your own silicone molds for your product line simple and fast.
Here’s how I can help you start your concrete journey:
3D Model Library: If you need help creating a 3D master model for making a silicone mold, check out my ready-to-print library. The library is full of 3D model STL files, perfect for creating molds for your product line. These files are ready to print and include both the decor design model and a mold box. Each design includes multiple sizes (small, medium, and large), so you can create your own silicone molds for your product line simple and fast.